One of the greatest movies of all time in my book was Back to the Future II. Michael J. Fox, or “Marty McFly” was so lucky to have slipped his foot into one of the best things to ever hit the silver screen, Nike Air Mags. Nike Air Mags, a shoe dedicated to making Marty live up to his last name, McFly. I am no “sneakerhead” as some of the hipster kids call themselves, but I adore some sneakers.
Like most of my friends, I watched the unveiling of the Nike Air Mags on David Letterman’s late show, and tried to come up with my cash for them, until I heard the words, “bidding,” and “eBay.” I was shocked, not only did I know I wasn’t going to be able to afford one of the 1500 pairs, but I knew that I would be waiting.
After over 20 years of waiting, (well more like 10 years for me, I didn’t get the privilege of being old enough to understand the movie, let alone watch it) the very famous shoes were released, but not to the general public.
The shoes were being auctioned off on eBay, and the sleek white high-tops that illuminate when the button is pressed are going for cold hard money to support the Michael J. Fox foundation and Parkinson’s disease. I find it amazing that people are willing to support him and his disease but the only thing that disappoints me is not being able to afford them. Many celebrities have brought the shoes but unlike them if I had that kind of money I would be paying for tuition.
When it comes to the shoe I love the design. I’ve always loved the smooth futuristic look of it, but when it comes to function I was really disappointed that the shoes don’t actually hover. I know what you’re thinking, how ridiculous a shoe that hovers, but for the price tag it should come with a hover board and flying lessons. The lights that illuminate are an added plus, I love the fact that shoes light up, and come with a charger!
This downfall added to my disappointed, and knowing that I would have to wait until 2015 to get my hands on a pair also disappointed me.
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| Rapper Kid Cudi's Tweet 2 days into the auction. |
Pop culture went crazy on the 8th, I watched people Tweet constantly about the shoes and how much they wanted a pair, but just like me they grew disappointed as the first pair sold for over $30,000 dollars at a secret Nike auction in Los Angeles.
To get the Mags you had to bid for it on eBay (nikemag.ebay.com), and the 1500 pairs are gone, just like that. They released on September 8 and sold out on the 18th, so good luck ever getting a pair before the year 2015.


Hey Gina, I think you posted a great entry. I feel prepared to talk to my trendy friends about something current now. I love the way you incorporated multimedia into your post, and also a screen cap of twitter.
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IDENTIFICATION: ☆
SUMMARY: 1/2
OPINION: ☆
CLOSING: ☆
TOTAL: ☆☆☆☆1/2
The reason I gave you a half star on the summary is because there were a couple parts that came off a little rough to read.
"I was shocked, not only did I know I wasn’t going to be able to afford one of the 1500 pairs, but I knew that I would be waiting.
After over 20 years of waiting" - I think this could use some restructuring, even maybe to put 'and that's after over 20 years of waiting' or something. There were couple little things like thi, but just a re-read over to clean it up and there wold be nothing here I think to fix. thanks for educated me on the nike air mags.
The opening does a nice job of setting up the context and focus of the review, though I think you should be more immediately clear that what you're talking about is a real life version of the shoes from the film. Beyond that, you identify all the important information clearly throughout the review and effectively summarize the story behind the shoe. Your opinions about the shoe and how it's being sold are very direct but I'd like to see them worked into the summarizing a bit, and perhaps stated more firmly. The closing was pretty effective, particularly the "good luck" line.
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IDENTIFICATION: ★
SUMMARY: ★
OPINION: 1/2★
CLOSING: ★
TOTAL: ★★★★
Opening: ½*
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Summary: *
Opinion: *
Closing: ½*
Total: **** (4)
When I first heard about this on the news, I had no clue what anyone was talking about (yes, I haven’t seen the movie), but thanks for educating me on the sneakers. I think your opening could’ve been really strong if you had maybe proofread your entry, a lot of the grammar and tenses of verbs really stuck out to me, which caused me to give you half of a star. But to make up for your half star, you really gave a lot of information on Fox’s foundation and the eBay situation, the 1,500 pairs and the auction, and the large following the shoes have. You somehow made a summary/opinion hybrid, but both are there, though somewhat entangled in each other, maybe you could split those in two different paragraphs. Your ending though informative, felt repetitive of the things you said earlier.
Gina, you got some really helpful comments here and I'm looking forward to seeing how you work them into the revision of the piece. I second most everything said above, but at the same time I wonder if this is really a review? Would it by valid for someone to review an album by talking about how they couldn't afford to buy it? Or review a movie by saying they didn't have the cash to go to the theater? This reminds me of Jessica's review that we discussed in class--it's not that it's "wrong" or bad or anything, but is it still a review? Or are you reviewing not the sneakers themselves but the marketing/philanthropic campaign around them? Thought-provoking.
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